Unsure if your tracking is correct with the latest iOS14 changes?
Do you currently run ads and you're uncertain about all the changes that have happened in 2021 and are about to come with Google Chrome removing cookies later this year?
Lukas Hetzendorfer started his career at big companies like MediaCom, T-Mobile and finally Google. After starting his own consultancy, he is now working closely with JENTIS, an Austrian marketing technology start-up.
Since website tracking and everything related to the ecosystem are fundamentally broken, JENTIS is offering a future-proof solution to optimize online ad spends sustainably.
In this full video, we cover things like:
⭐ Data tracking in 2021
⭐ Things to consider with data tracking & what works now
⭐ How will the Chrome cookies changes impact your web performance further
⭐ Digital marketing trends in the European market
We hope this information will be helpful for you in your business and in learning about Website & Ads Performance Tracking.
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Want more business tips?
Check out an interview I did with E-Comm legend Iain Calvert... E-Commerce Foundations. How to get started and what to consider.